https://danbensman.com Dan Makes Things Tue, 23 Jul 2024 19:45:49 +0000 https://danbensman.com en https://danbensman.com/Passion-Lives-Here-Best-Buy Fri, 03 Nov 2017 18:54:08 +0000 Dan Makes Things https://danbensman.com/Passion-Lives-Here-Best-Buy Passion Lives Here for Best Buy ︎ We traveled the country to find the truth behind the #1 electronics retailer. What we found was incredible. Four films, featuring real stories and real customers. Stories about how all of us use technology to make life better. (Plus the corresponding integrated marketing stack of website, CRM and social.) Likely the most gorgeous B2B campaign I’ll ever touch. This one’s special. ︎ Winner of a Silver Addy at the American Advertising Federation (AAF) nationals, and four regional AdFed Pins for Cinematography, Editing and B2B Website. Verdict: People don’t just come to Best Buy to purchase this or that. They come to unleash their potential. They come looking for the perfect piece of technology that will bring their dream to life. <img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/e10e3d349965e44c70359dbec9da7bd84109e9488f25a638d8748253cc3ed919/Monitor_Highres.jpeg" data-mid="159020575" border="0" src="https://freight.cargo.site/w/1000/i/e10e3d349965e44c70359dbec9da7bd84109e9488f25a638d8748253cc3ed919/Monitor_Highres.jpeg" /> https://danbensman.com/Next-Storm-Keyprime Tue, 23 Jul 2024 19:45:49 +0000 Dan Makes Things https://danbensman.com/Next-Storm-Keyprime Next Storm for Keyprime Idea 💡️: There’s talking about storm repair – and there there’s living it. This was fun! And wet. My first foray into truly boot-strapped local-market advertising. You'd never know how minuscule the budget was by looking at the results. It's a testament to working with the best folks, and moreover, partners who honestly get what you're going for. And, it's always a bonus when you get to write a jingle! (That IS my front yard $$.) TV and radio links below. Did I mention fun! https://danbensman.com/Take-Stock-Best-Buy Thu, 10 Feb 2022 15:54:01 +0000 Dan Makes Things https://danbensman.com/Take-Stock-Best-Buy Take Stock for Best Buy Brief: Breathe life into how the world’s largest consumer tech company portrays non-white, non-straight, non-conforming people of all kinds. Real opportunity: Break the mold. Hire talented creators to tell their own stories. Reset the economics. The Take Stock project gives partner photographers creative control to tell stories about people from their own communities. Their cast, their crew, their vision. We (agency) take a step back and act as facilitators. Best Buy fronts the $$ and photographers retain ownership.&nbsp; ︎ Shortlisted for The One Show Fusion Pencil.︎ Winner, American Advertising Federation Mosaic Award, AdFed Best in Show for Public Service and Gold in three additional categories. Partner Photographers: Alexis Hunley, Naima Green and Christian Rodriguez. <img width="804" height="1424" width_o="804" height_o="1424" data-src="https://freight.cargo.site/t/original/i/20cf5470d0b3ee45cfd9f634bcbdd473729e04ece620452111beab1abb77f26d/Screen-Shot-2022-10-14-at-10.27.19-AM.png" data-mid="155851516" border="0" alt="Take Stock for Best Buy slideshow (click for carousel)" data-caption="Take Stock for Best Buy slideshow (click for carousel)" src="https://freight.cargo.site/w/804/i/20cf5470d0b3ee45cfd9f634bcbdd473729e04ece620452111beab1abb77f26d/Screen-Shot-2022-10-14-at-10.27.19-AM.png" /> <img width="790" height="1420" width_o="790" height_o="1420" data-src="https://freight.cargo.site/t/original/i/43c46b3027d86dbb036f4b7d6a1de00fd50844550de8864b40e9a048447873ff/Screen-Shot-2022-10-14-at-10.27.14-AM.png" data-mid="155851515" border="0" alt="Take Stock for Best Buy slideshow (click for carousel)" data-caption="Take Stock for Best Buy slideshow (click for carousel)" src="https://freight.cargo.site/w/790/i/43c46b3027d86dbb036f4b7d6a1de00fd50844550de8864b40e9a048447873ff/Screen-Shot-2022-10-14-at-10.27.14-AM.png" /> <img width="812" height="1422" width_o="812" height_o="1422" data-src="https://freight.cargo.site/t/original/i/7c219e022d5f1e6087a86f169418f5827271c1242a2f4e75b6bdd3a9f5eb5354/Screen-Shot-2022-10-14-at-10.27.38-AM.png" data-mid="155851517" border="0" alt="Take Stock for Best Buy slideshow (click for carousel)" data-caption="Take Stock for Best Buy slideshow (click for carousel)" src="https://freight.cargo.site/w/812/i/7c219e022d5f1e6087a86f169418f5827271c1242a2f4e75b6bdd3a9f5eb5354/Screen-Shot-2022-10-14-at-10.27.38-AM.png" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/48d9494bd6894821d397b984f040ff3b6b51bdfcfefa6566d749ab1ea0442314/D37901AF-827E-4A24-87BE-165352058091_1_102_o.jpeg" data-mid="156971362" border="0" alt="Take Stock for Best Buy slideshow (click for carousel)" data-caption="Take Stock for Best Buy slideshow (click for carousel)" src="https://freight.cargo.site/w/750/i/48d9494bd6894821d397b984f040ff3b6b51bdfcfefa6566d749ab1ea0442314/D37901AF-827E-4A24-87BE-165352058091_1_102_o.jpeg" /> <img width="1282" height="1282" width_o="1282" height_o="1282" data-src="https://freight.cargo.site/t/original/i/ae981d098ec88b4f028fa521b084667551c2f455f31dee8d6f11a2e3838e28f5/Screen-Shot-2022-10-14-at-10.30.37-AM.png" data-mid="155851518" border="0" alt="Take Stock for Best Buy slideshow (click for carousel)" data-caption="Take Stock for Best Buy slideshow (click for carousel)" src="https://freight.cargo.site/w/1000/i/ae981d098ec88b4f028fa521b084667551c2f455f31dee8d6f11a2e3838e28f5/Screen-Shot-2022-10-14-at-10.30.37-AM.png" /> <img width="1282" height="1286" width_o="1282" height_o="1286" data-src="https://freight.cargo.site/t/original/i/fd59f0f53c7087b8c795b122430b5fef2d9d8aaa22928c61e1fa309955a813fa/Screen-Shot-2022-10-14-at-10.30.54-AM.png" data-mid="155851519" border="0" alt="Take Stock for Best Buy slideshow (click for carousel)" data-caption="Take Stock for Best Buy slideshow (click for carousel)" src="https://freight.cargo.site/w/1000/i/fd59f0f53c7087b8c795b122430b5fef2d9d8aaa22928c61e1fa309955a813fa/Screen-Shot-2022-10-14-at-10.30.54-AM.png" /> <img width="1286" height="1284" width_o="1286" height_o="1284" data-src="https://freight.cargo.site/t/original/i/ff492894e1d8d782d6c04e04c9b34903d4adfb378e2568748de599aff8fcb493/Screen-Shot-2022-10-14-at-10.31.07-AM.png" data-mid="155851520" border="0" alt="Take Stock for Best Buy slideshow (click for carousel)" data-caption="Take Stock for Best Buy slideshow (click for carousel)" src="https://freight.cargo.site/w/1000/i/ff492894e1d8d782d6c04e04c9b34903d4adfb378e2568748de599aff8fcb493/Screen-Shot-2022-10-14-at-10.31.07-AM.png" /> <img width="1282" height="1282" width_o="1282" height_o="1282" data-src="https://freight.cargo.site/t/original/i/4d845f4d3f90ed6eb6c4959ccab8725ac816d152bb82322b4cd1187e3190836d/Screen-Shot-2022-10-14-at-10.31.31-AM.png" data-mid="155851522" border="0" alt="Take Stock for Best Buy slideshow (click for carousel)" data-caption="Take Stock for Best Buy slideshow (click for carousel)" src="https://freight.cargo.site/w/1000/i/4d845f4d3f90ed6eb6c4959ccab8725ac816d152bb82322b4cd1187e3190836d/Screen-Shot-2022-10-14-at-10.31.31-AM.png" /> <img width="1276" height="1278" width_o="1276" height_o="1278" data-src="https://freight.cargo.site/t/original/i/9b59ad3af7953591924a7897a089723b9ad0a84a518151e817be869204d63024/Screen-Shot-2022-10-14-at-10.31.44-AM.png" data-mid="155851523" border="0" alt="Take Stock for Best Buy slideshow (click for carousel)" data-caption="Take Stock for Best Buy slideshow (click for carousel)" src="https://freight.cargo.site/w/1000/i/9b59ad3af7953591924a7897a089723b9ad0a84a518151e817be869204d63024/Screen-Shot-2022-10-14-at-10.31.44-AM.png" /> <img width="1288" height="1290" width_o="1288" height_o="1290" data-src="https://freight.cargo.site/t/original/i/9eee725649c492f12dfb9cc56cc739ae1ded2dbbef17fe8b91fde252ad0d17a0/Screen-Shot-2022-10-14-at-10.32.04-AM.png" data-mid="155851526" border="0" alt="Take Stock for Best Buy slideshow (click for carousel)" data-caption="Take Stock for Best Buy slideshow (click for carousel)" src="https://freight.cargo.site/w/1000/i/9eee725649c492f12dfb9cc56cc739ae1ded2dbbef17fe8b91fde252ad0d17a0/Screen-Shot-2022-10-14-at-10.32.04-AM.png" /> <img width="1282" height="1280" width_o="1282" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0e65e72a9416527eadc511d72d8fcaf805040cf8beac44dedef24dba7db8a240/Screen-Shot-2022-10-14-at-10.32.14-AM.png" data-mid="155851528" border="0" alt="Take Stock for Best Buy slideshow (click for carousel)" data-caption="Take Stock for Best Buy slideshow (click for carousel)" src="https://freight.cargo.site/w/1000/i/0e65e72a9416527eadc511d72d8fcaf805040cf8beac44dedef24dba7db8a240/Screen-Shot-2022-10-14-at-10.32.14-AM.png" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/07b99be687895f7df845a0b4f2230c1d28739c5bc7da4816b812bd541379384c/Screen-Shot-2022-10-14-at-10.32.25-AM.png" data-mid="155851529" border="0" alt="Take Stock for Best Buy slideshow (click for carousel)" data-caption="Take Stock for Best Buy slideshow (click for carousel)" src="https://freight.cargo.site/w/1000/i/07b99be687895f7df845a0b4f2230c1d28739c5bc7da4816b812bd541379384c/Screen-Shot-2022-10-14-at-10.32.25-AM.png" /> https://danbensman.com/Your-Blue-Line-Hennepin-County Tue, 11 Jul 2023 16:25:52 +0000 Dan Makes Things https://danbensman.com/Your-Blue-Line-Hennepin-County Your Blue Line for Hennepin County Situation: The most under advantaged, underserved communities in Hennepin County (Minneapolis) also have some of the worst access to public transit. For years, they’ve had promises broken and pleas for help unanswered. Now that the Blue Line Extension project is becoming a reality, residents are excited – but many still have questions about what it really means for their families, their businesses, and their communities. Idea 💡️: People are tired of hearing from “thought leaders” outside of their community. We went out into the neighborhoods along the Blue Line to speak with real people about their hopes and concerns. These are their stories, in their own words. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a4227993c2404fadc9dff06dcf8b32410545c3cd72f7aa358f1e48cad200e14a/Brett_1080x1080_Social.jpg" data-mid="184784763" border="0" src="https://freight.cargo.site/w/1000/i/a4227993c2404fadc9dff06dcf8b32410545c3cd72f7aa358f1e48cad200e14a/Brett_1080x1080_Social.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62c56fe28e9f7db5d58517fb84da16aaa6565119d1907b46331fa8f61fd05d8c/Christi_1080x1080_Social.jpg" data-mid="184784759" border="0" src="https://freight.cargo.site/w/1000/i/62c56fe28e9f7db5d58517fb84da16aaa6565119d1907b46331fa8f61fd05d8c/Christi_1080x1080_Social.jpg" /> https://danbensman.com/You-Blue-Blue-Cross-Blue-Shield Thu, 23 Aug 2018 14:13:03 +0000 Dan Makes Things https://danbensman.com/You-Blue-Blue-Cross-Blue-Shield You &amp; Blue for Blue Cross Idea 💡️: From countryside to city streets, Blue Cross and Blue Shield of Minnesota covers all walks of life, instilling a comfort that Blue Cross will continue to be there through the next phase of its members’ lives. &nbsp; CAMPAIGN REEL https://danbensman.com/Healthy-Feels-Like-Gunderson-Health Fri, 21 Apr 2023 19:15:14 +0000 Dan Makes Things https://danbensman.com/Healthy-Feels-Like-Gunderson-Health Healthy Feels Like for Gunderson HealthBrief: Describe what it feels like to feel good. Not just everyday okay, but really great. What if there was a way your could feel this way more often? Real opportunity: This campign was born from the lingering changes many of us have experienced since the lockdown days. Remote work, reduced social options and curtailed routines made many of us both less active – and less joyful. It’s all related. We wanted to communicate the interplay between joy and physicallity to promote healthier, more fulfilling lives. &nbsp; https://danbensman.com/Miracle-Ear-Foundation Tue, 16 Jul 2024 16:40:42 +0000 Dan Makes Things https://danbensman.com/Miracle-Ear-Foundation Miracle-Ear Foundation WebsiteFor an organization that improves the quality of life for so many, it’s hard to understand how few know about the Mircle-Ear Foundation. Since their establishment in 1990, MEF lived under the shadow of the Miracle-Ear coporate brand, without a unique personality, or even a website of their own. So, after providing them with a bespoke visual identity system, we were excited to create their website – one that would allow then to connect with donors and hearing aid recipients, in more immediate and more human ways than ever before. Check it out! <img width="3546" height="2236" width_o="3546" height_o="2236" data-src="https://freight.cargo.site/t/original/i/84366a54e70c5c6187209c33bace346d4c19ad70eaabf67f14c783f25e9f93e9/Screenshot-2024-08-12-at-9.21.51AM.png" data-mid="216228395" border="0" src="https://freight.cargo.site/w/1000/i/84366a54e70c5c6187209c33bace346d4c19ad70eaabf67f14c783f25e9f93e9/Screenshot-2024-08-12-at-9.21.51AM.png" /> https://danbensman.com/You-ve-Got-a-Fix-Resideo Thu, 19 Nov 2020 15:52:03 +0000 Dan Makes Things https://danbensman.com/You-ve-Got-a-Fix-Resideo You’ve Got a Fix for Resideo Brief: Remind Resideo’s valued distributer and installer customers that they are still the go-to resource for basic, non-smart thermostats. So, Back to the Future we went. Way back. This campaign demanded the full monty of ads, POP, full-funnel CRM and otherwise all-purpose(able) content. This is our answer to one-size-pleases-all. Click thumbnail below to enlarge. <img width="921" height="1108" width_o="921" height_o="1108" data-src="https://freight.cargo.site/t/original/i/b575c13b6d4e3a7c458020fba4c75a8143d0837a94f3fa5ab07a0dd385db5487/Screen-Shot-2020-11-19-at-10.47.06-AM.png" data-mid="102506094" border="0" src="https://freight.cargo.site/w/921/i/b575c13b6d4e3a7c458020fba4c75a8143d0837a94f3fa5ab07a0dd385db5487/Screen-Shot-2020-11-19-at-10.47.06-AM.png" /> <img width="815" height="1188" width_o="815" height_o="1188" data-src="https://freight.cargo.site/t/original/i/b07bd4f044e2c688fd964025b06dfa1b2608248ed93d0ff71472614c110ea379/Screen-Shot-2020-11-19-at-10.49.17-AM.png" data-mid="102506095" border="0" src="https://freight.cargo.site/w/815/i/b07bd4f044e2c688fd964025b06dfa1b2608248ed93d0ff71472614c110ea379/Screen-Shot-2020-11-19-at-10.49.17-AM.png" /> <img width="288" height="707" width_o="288" height_o="707" data-src="https://freight.cargo.site/t/original/i/a7ba37dc6955ef2ef7e3b8b7147922a09537dbbb4aa5fb4464f1e77413becf3e/Screen-Shot-2020-11-19-at-10.32.43-AM.png" data-mid="102506088" border="0" src="https://freight.cargo.site/w/288/i/a7ba37dc6955ef2ef7e3b8b7147922a09537dbbb4aa5fb4464f1e77413becf3e/Screen-Shot-2020-11-19-at-10.32.43-AM.png" /> <img width="294" height="879" width_o="294" height_o="879" data-src="https://freight.cargo.site/t/original/i/6423ecac876e435a2c587844bce2fc5cd135bc41da5a8eb010c03ee14d0c3f8c/Screen-Shot-2020-11-19-at-10.32.30-AM.png" data-mid="102506089" border="0" src="https://freight.cargo.site/w/294/i/6423ecac876e435a2c587844bce2fc5cd135bc41da5a8eb010c03ee14d0c3f8c/Screen-Shot-2020-11-19-at-10.32.30-AM.png" /> <img width="292" height="869" width_o="292" height_o="869" data-src="https://freight.cargo.site/t/original/i/ac1602976ada6fb30419db89c266c333ebf306884a5d893176fe8db8948e353a/Screen-Shot-2020-11-19-at-10.32.18-AM.png" data-mid="102506090" border="0" src="https://freight.cargo.site/w/292/i/ac1602976ada6fb30419db89c266c333ebf306884a5d893176fe8db8948e353a/Screen-Shot-2020-11-19-at-10.32.18-AM.png" /> <img width="712" height="1095" width_o="712" height_o="1095" data-src="https://freight.cargo.site/t/original/i/7d9fa7255434e1820bf21067356b0c75c4366bf281af296c595cc4ca5fdae53a/Screen-Shot-2020-11-19-at-10.31.40-AM.png" data-mid="102506091" border="0" src="https://freight.cargo.site/w/712/i/7d9fa7255434e1820bf21067356b0c75c4366bf281af296c595cc4ca5fdae53a/Screen-Shot-2020-11-19-at-10.31.40-AM.png" /> <img width="706" height="1077" width_o="706" height_o="1077" data-src="https://freight.cargo.site/t/original/i/8e9588e529e313c7613d19002382f27f77fa949bb87c8aed2014c225c17da65e/Screen-Shot-2020-11-19-at-10.31.16-AM.png" data-mid="102506092" border="0" src="https://freight.cargo.site/w/706/i/8e9588e529e313c7613d19002382f27f77fa949bb87c8aed2014c225c17da65e/Screen-Shot-2020-11-19-at-10.31.16-AM.png" /> <img width="722" height="1083" width_o="722" height_o="1083" data-src="https://freight.cargo.site/t/original/i/a6a8a84746ae6a8d880869ef34d6803b137f989181780492f518b164cfdd2628/Screen-Shot-2020-11-19-at-10.30.39-AM.png" data-mid="102506093" border="0" src="https://freight.cargo.site/w/722/i/a6a8a84746ae6a8d880869ef34d6803b137f989181780492f518b164cfdd2628/Screen-Shot-2020-11-19-at-10.30.39-AM.png" /> <img width="1326" height="749" width_o="1326" height_o="749" data-src="https://freight.cargo.site/t/original/i/57028f38703b8aaba1a038424bbabcfd84b3d8dc94fc5d5bb3c8c6adcd8d22ee/Screen-Shot-2020-05-26-at-12.22.12-PM.png" data-mid="102506086" border="0" src="https://freight.cargo.site/w/1000/i/57028f38703b8aaba1a038424bbabcfd84b3d8dc94fc5d5bb3c8c6adcd8d22ee/Screen-Shot-2020-05-26-at-12.22.12-PM.png" /> https://danbensman.com/Dear-Best-Buy-Holiday-Radio Mon, 22 Mar 2021 16:01:25 +0000 Dan Makes Things https://danbensman.com/Dear-Best-Buy-Holiday-Radio “Dear Best Buy” Holiday Radio Radio is dead, huh? Wrong-o! Beyond the obvious digital additions of Spotify ︎, Pandora 🎧 and SoundCloud ︎ to the game, every podcaster from Pierce to Plano is looking fund their content game. This is a GROWTH area. Over a 10-year-stetch, I made hundreds of Best Buy radio spots. Here, “Dear Best Buy” brought humor and humanity to relatable situations like wearing out your appliances or finding the perfect gift for someone learning new hobbies at home. ︎ Winner, American Advertising Federation (ADDY) “Dear Best Buy” Holiday Radio campaign. danbensman · Best Buy Holiday Brand Radio "Return the Surprise"danbensman · Best Buy Holiday Brand Radio "You Could Use an Upgrade"danbensman · Best Buy Holiday Brand Radio "New Sides"danbensman · Best Buy Holiday Brand Radio "Chorus of Angels" https://danbensman.com/Canines-for-Clean-Water Mon, 26 Nov 2012 19:49:49 +0000 Dan Makes Things https://danbensman.com/Canines-for-Clean-Water <img width="500" height="792" width_o="500" height_o="792" data-src="https://freight.cargo.site/t/original/i/89409ae6775a13280e843c2c423bdee1c5677f9f9f21dab9bc46f76fb26c853f/poster_mplsparks-1-6 1_o.jpg" data-mid="102506115" border="0" src="https://freight.cargo.site/w/500/i/89409ae6775a13280e843c2c423bdee1c5677f9f9f21dab9bc46f76fb26c853f/poster_mplsparks-1-6 1_o.jpg" /> <img width="500" height="798" width_o="500" height_o="798" data-src="https://freight.cargo.site/t/original/i/e95c51539a2f0a95bd9e0c9a80babc1cbcb0bd7df6418efd4dca355b5f18cccc/poster_mplsparks-1-3_o.jpg" data-mid="102506114" border="0" src="https://freight.cargo.site/w/500/i/e95c51539a2f0a95bd9e0c9a80babc1cbcb0bd7df6418efd4dca355b5f18cccc/poster_mplsparks-1-3_o.jpg" /> This pro-bono concept is about shit, okay? No getting around it. Told from the dog's perspective, these two posters are part of a larger set, designed to promote responsible dog ownership in the City of Minneapolis "Chain of Lakes" park district. This loveable series ran for more than a year in park map kiosks throughout the nationally-lauded Minneapolis Grand Rounds Scenic Byway.