Irresistably unexpected brand storytelling.

Idea 💡️: From countryside to city streets, Blue Cross and Blue Shield of Minnesota covers all walks of life, instilling a comfort that Blue Cross will continue to be there through the next phase of its members’ lives.



Tinkerer. Fictioneer™. Yarn-spinner. Kickball team captain (retired).
Driven to find irresistibly unexpected solutions to all sorts of business challenges. Energized by lending a compelling voice to brands, people, causes and moments of time.

About this site: Less a portfolio. More a collection of brand snapshots through time (that paid my mortgage). Likely in need of refreshing.

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