When you work with talented artists, it’s a whole lot easier to create great work. Makes sense, right? Well if that’s the case, why have we been creating boring, stilted and often downright offensive images of non-white, non-straight people for commercial use? It’s the MONEY, honey. So how do we change it?

The Take Stock project gives talented photographers creative control to tell stories about people from their own communities using tech. Their cast, their crew, their vision. Best Buy fronts the $$ and photographers retain the rights to resell the photos, so the profits stay with the artists that created them. I’m so proud to be part of this work -- and hope it’s just the beginning.

︎ Shortlisted for The One Show Fusion Pencil.
︎ Winner American Advertising Federation Mosaic Award (region), Best in Show for Public Service and Gold in three additional categories (Minneapolis Chapter).

Partner Photographers: Alexis Hunley, Naima Green and Christian Rodriguez. 





I am a: Tinkerer. Fictioneer™. Yarn-spinner. Kickball team captain (retired).
In my spare time, I find it incredibly satisfying to lend a compelling voice to brands, people, causes, and moments of time.

About this site: Less a portfolio. More a collection of brand snapshots through time (that paid my mortgage). Likely in need of refreshing.

More. More. More.

Email Dan ︎

Dan on LinkedIn ︎

Vimeo too! ︎


© 2022 Dan Bensman