Radio is dead, huh? Wrong-o! Beyond the obvious digital additions of Spotify ︎, Pandora 🎧 and SoundCloud ︎ to the game, every podcaster from Pierce to Plano is looking fund their content game. This is a GROWTH area.
Over a 10-year-stetch, I made hundreds of Best Buy radio spots. Here, “Dear Best Buy” brought humor and humanity to relatable situations like wearing out your appliances or finding the perfect gift for someone learning new hobbies at home.
︎ Winner, American Advertising Federation (ADDY) “Dear Best Buy” Holiday Radio campaign.