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Irresistably unexpected brand storytelling.
︎Challenge: Best Buy bought a new toy that they really wanted to use – but didn't know how: Pinterest. Their media team bought lots of paid Pinterest ad space and it was underperforming.Pinterest content needs to be about things that people want to spend time with – what they aspire to (in this case college students). That's exactly what we created, with overwhelmingly positive results.

I am a: Tinkerer. Fictioneer™. Yarn-spinner. Kickball team captain (retired).
Driven to find irresistibly unexpected solutions to all sorts of business challenges. (In my spare time), I find it incredibly satisfying to lend a compelling voice to brands, people, causes and moments of time.

About this site: Less a portfolio. More a collection of brand snapshots through time (that paid my mortgage). Likely in need of refreshing.

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© 2022 Dan Bensman