As happens from time to time with a client, Best Buy bought a new toy that they really wanted to use – but didn't know how: Pinterest.

Their media team bought all kinds of paid Pinterest ad space and they couldn't figure out why nobody was re-pinning regurgitated laptop ads or refrigerator promotions (and heavily trolling Best Buy in the process).

"Hello!" Pinterest content needs to be things that people want to spend time with – what they aspire to. (In this case college students.) That's exactly what we created, with overwhelmingly positive results.

I am a: Tinkerer. Fictioneer™. Yarn-spinner. Kickball team captain (retired).
Driven to find irresistibly unexpected solutions to all sorts of business challenges. (In my spare time), I find it incredibly satisfying to lend a compelling voice to brands, people, causes and moments of time.

About this site: Less a portfolio. More a collection of brand snapshots through time (that paid my mortgage). Likely in need of refreshing.

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